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dc.contributor.authorThaichon, Park
dc.contributor.authorSoutar, Geoff
dc.contributor.authorWeaven, Scott
dc.date.accessioned2021-09-14T00:50:06Z
dc.date.available2021-09-14T00:50:06Z
dc.date.issued2021
dc.identifier.issn1441-3582
dc.identifier.doi10.1177/1839334921994387
dc.identifier.urihttp://hdl.handle.net/10072/407915
dc.description.abstractIn the special issue “The Impact of the Current and Future Technologies on Relationship Marketing,” the Australasian Marketing Journal presents a series of papers covering topics to gain a better understanding of the current and future technologies that may play a role or have a robust impact on relationship marketing and contribute to theories associated with relationship marketing. The topics for the special issue include, but are not limited to, (a) the role of social media–enabled technology; (b) social media marketing on value co-creation and engagement; (c) mobile app technology and intention to purchase; (d) digital content marketing and content marketing strategies; and (e) building and maintaining customer relationships via online relationship marketing.
dc.languageEnglish
dc.publisherSage Publications Ltd
dc.relation.ispartofpagefrom109
dc.relation.ispartofpageto110
dc.relation.ispartofissue2
dc.relation.ispartofjournalAustralasian Marketing Journal (AMJ)
dc.relation.ispartofvolume29
dc.subject.fieldofresearchCommerce, management, tourism and services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode35
dc.subject.fieldofresearchcode3506
dc.subject.keywordsSocial Sciences
dc.subject.keywordsBusiness & Economics
dc.subject.keywordsrelationship marketing
dc.subject.keywordstechnologies
dc.titleGuest Editorial: Technologies and Relationship Marketing
dc.typeJournal article
dc.type.descriptionC2 - Articles (Other)
dcterms.bibliographicCitationThaichon, P; Soutar, G; Weaven, S, Guest Editorial: Technologies and Relationship Marketing, Australasian Marketing Journal (AMJ), 2021, 29 (2), pp. 109-110
dc.date.updated2021-09-13T21:34:32Z
gro.hasfulltextNo Full Text
gro.griffith.authorWeaven, Scott K.


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