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dc.contributor.authorGan, Jason
dc.contributor.authorPendergast, donna
dc.contributor.authorPrestridge, sarah
dc.date.accessioned2021-10-12T00:09:55Z
dc.date.available2021-10-12T00:09:55Z
dc.date.issued2021
dc.identifier.isbn978-1-939797-56-8
dc.identifier.urihttp://hdl.handle.net/10072/408748
dc.description.abstractIn early years’ educational settings, digital media is increasingly used as a teaching resource; however, researchers are concerned about advertising content that often accompanies learning material because some content is inappropriate for children. Few studies have explored this from a teacher’s perspective. This qualitative study aims to examine this phenomenon by exploring Singaporean preschool teachers’ attitudes towards advertisements in digital media. Adopting a multiple case study design, five teachers selected through purposive sampling were interviewed. The semi-structured interviews were conducted using Zoom video communications platform, due to COVID-19 pandemic constraints. Data was analysed using inductive and deductive coding in NVivo. Preliminary results from this study reveal that teachers are most concerned about the effects of advertising in their classroom; however, the teachers viewed some advertisements to be useful for children. They also have intentions and strategies to avoid unintended advertisements in digital media that they use in the classroom. The findings of this study inform policy makers and teacher training institutions interested in revising their policies or training related to the use of digital media in early childhood classrooms.
dc.description.peerreviewedYes
dc.publisherAssociation for the Advancement of Computing in Education (AACE)
dc.publisher.urihttps://www.learntechlib.org/p/219745/
dc.relation.ispartofconferencenameEdMedia + Innovate Learning 2021
dc.relation.ispartofconferencetitleEdMedia + Innovate Learning 2021
dc.relation.ispartofdatefrom2021-07-06
dc.relation.ispartofdateto2021-07-08
dc.relation.ispartoflocationVirtual
dc.subject.fieldofresearchEarly childhood education
dc.subject.fieldofresearchProfessional education and training
dc.subject.fieldofresearchEducational technology and computing
dc.subject.fieldofresearchcode390302
dc.subject.fieldofresearchcode390305
dc.subject.fieldofresearchcode390405
dc.titleSingapore Preschool Teachers’ Attitude Towards Advertisements in Digital Media for use with Children
dc.typeConference output
dc.type.descriptionE1 - Conferences
dcterms.bibliographicCitationGan, J; Pendergast, D; Prestridge, S, Singapore Preschool Teachers’ Attitude Towards Advertisements in Digital Media for use with Children, 2021
dc.date.updated2021-10-07T04:11:15Z
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© 2021 AACE and the Education & Information Technology Digital Library (EdITLib). The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive,
gro.hasfulltextFull Text
gro.griffith.authorPendergast AM, Donna L.
gro.griffith.authorPrestridge, Sarah J.
dc.subject.socioeconomiccode160101 Early childhood education


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