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  • Government Initiatives: The Missing Key for E-commerce Growth in KSA

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    72869_1.pdf (288.5Kb)
    Author(s)
    Al Ghamdi, Rayed
    Drew, Steve
    Alkhalaf, Salem
    Griffith University Author(s)
    Drew, Steve J.
    Al Ghamdi, Rayed AA.
    Alkhalaf, Salem S.
    Year published
    2011
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    Abstract
    This paper explores the issues that influence online retailing in Saudi Arabia. Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. Only very few Saudi companies, mostly medium and large companies from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data collected by conducting interviews with 16 retailers and 16 potential customers in Saudi ...
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    This paper explores the issues that influence online retailing in Saudi Arabia. Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. Only very few Saudi companies, mostly medium and large companies from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data collected by conducting interviews with 16 retailers and 16 potential customers in Saudi Arabia, several factors influencing online retailing diffusion in Saudi Arabia are identified. However, government support comes the highest and most influencing factor for online retailing growth as identified by both parties; retailers and potential customers in Saudi Arabia.
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    Conference Title
    International Conference on e-Commerce, e-Business and e-Service
    Publisher URI
    http://www.waset.org/journals/waset/v77/v77-142.pdf
    Copyright Statement
    © 2011 WASET. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
    Subject
    Communications Technologies not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/40898
    Collection
    • Conference outputs

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