Cross-cultural gender differences in cruising risk perceptions: A study of young adults
Author(s)
Le, Truc H
Griffith University Author(s)
Year published
2021
Metadata
Show full item recordAbstract
The purpose of this study was to examine how gender and cultural values displayed by different nations play a role in determining differences in young adults' risk perceptions in the cruise ship context. The study employed the two-dimensional model of perceived risk, namely perceived outcome severity and perceived probability, to measure risk perception. The study conducted an online self-administered questionnaire surveying 527 respondents whose age ranged from 18 to 35 years. Guided by Cultural Theory of Risk and Hofstede's cultural dimensions, the findings indicated the significant interaction effects between gender, ...
View more >The purpose of this study was to examine how gender and cultural values displayed by different nations play a role in determining differences in young adults' risk perceptions in the cruise ship context. The study employed the two-dimensional model of perceived risk, namely perceived outcome severity and perceived probability, to measure risk perception. The study conducted an online self-administered questionnaire surveying 527 respondents whose age ranged from 18 to 35 years. Guided by Cultural Theory of Risk and Hofstede's cultural dimensions, the findings indicated the significant interaction effects between gender, nationality and cultural values on cruising risk perceptions after controlling for age and past cruise experience. The findings provided important insights for cruise marketers and operators to target appropriate cruisers with suitable marketing campaigns and implement effective risk reduction measures to enhance cruise experiences.
View less >
View more >The purpose of this study was to examine how gender and cultural values displayed by different nations play a role in determining differences in young adults' risk perceptions in the cruise ship context. The study employed the two-dimensional model of perceived risk, namely perceived outcome severity and perceived probability, to measure risk perception. The study conducted an online self-administered questionnaire surveying 527 respondents whose age ranged from 18 to 35 years. Guided by Cultural Theory of Risk and Hofstede's cultural dimensions, the findings indicated the significant interaction effects between gender, nationality and cultural values on cruising risk perceptions after controlling for age and past cruise experience. The findings provided important insights for cruise marketers and operators to target appropriate cruisers with suitable marketing campaigns and implement effective risk reduction measures to enhance cruise experiences.
View less >
Journal Title
Journal of Hospitality and Tourism Management
Volume
49
Note
This publication has been entered in Griffith Research Online as an advanced online version.
Subject
Gender studies
Sociology
Tourism
Maritime transportation and freight services