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  • Seven key drivers to online retailing growth in KSA

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    Author(s)
    Al Ghamdi, Rayed
    Drew, Steve
    Griffith University Author(s)
    Drew, Steve J.
    Al Ghamdi, Rayed AA.
    Year published
    2011
    Metadata
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    Abstract
    Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. This paper reports research that identifies and explores key issues to enhance the diffusion of online retailing in Saudi Arabia. Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. Only very few Saudi companies, mostly medium and large companies from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data collected by conducting interviews with 16 ...
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    Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. This paper reports research that identifies and explores key issues to enhance the diffusion of online retailing in Saudi Arabia. Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. Only very few Saudi companies, mostly medium and large companies from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data collected by conducting interviews with 16 retailers and 16 potential customers in Saudi Arabia, 7 key drivers to online retailing diffusion in Saudi Arabia are identified. These key drivers are government support, providing trustworthy and secure online payments options, provision of individual house mailboxes, providing high speed Internet connection at low cost, providing educational programs, the success of bricks-and-clicks model, and competitive prices.
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    Conference Title
    IADIS International Conference e-Society 2011
    Publisher URI
    http://www.iadisportal.org/digital-library/seven-key-drivers-to-online-retailing-growth-in-ksa
    Copyright Statement
    © 2011 International Association for Development of the Information Society (IADIS). The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
    Subject
    Communications Technologies not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/40941
    Collection
    • Conference outputs

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