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dc.contributor.authorJayawardena, Nirma Sadamali
dc.contributor.authorRoss, Mitchell
dc.contributor.authorQuach, Sara
dc.contributor.authorBehl, Abhishek
dc.contributor.authorGupta, Manish
dc.contributor.authorLang, Le Dang
dc.date.accessioned2021-11-16T01:48:17Z
dc.date.available2021-11-16T01:48:17Z
dc.date.issued2022
dc.identifier.issn1062-7375
dc.identifier.doi10.4018/jgim.290370
dc.identifier.urihttp://hdl.handle.net/10072/410126
dc.description.abstractGamification has recently been discovered as an excellent user engagement strategy that has the potential to improve online education, online brand engagement, and information system engagement. Even though the number of studies on gamification has expanded, there is currently no systematic literature review approach for categorizing its online engagement strategies. Therefore, the main purpose of this systematic literature review is to find effective online engagement strategies based on gamification. The literature, as published in top management, information systems, and education journals, was reviewed using preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines and authors categorized the studies published during the period 2016 to 2021. This study can be considered as among the first to include a systematic literature review with a potential future research agenda on effective online engagement strategies through gamification. The findings indicate several effective online engagement strategies through gamification for three major aspects.
dc.description.peerreviewedYes
dc.languageen
dc.publisherIGI Global
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto25
dc.relation.ispartofissue5
dc.relation.ispartofjournalJournal of Global Information Management
dc.relation.ispartofvolume30
dc.subject.fieldofresearchMarketing management (incl. strategy and customer relations)
dc.subject.fieldofresearchLibrary and information studies
dc.subject.fieldofresearchBusiness systems in context
dc.subject.fieldofresearchInformation systems
dc.subject.fieldofresearchcode350605
dc.subject.fieldofresearchcode4610
dc.subject.fieldofresearchcode3503
dc.subject.fieldofresearchcode4609
dc.subject.keywordsEngagement Strategies
dc.subject.keywordsGamification
dc.subject.keywordsInformation Systems
dc.subject.keywordsOnline Brand Engagement
dc.subject.keywordsOnline Education
dc.subject.keywordsOnline Platforms
dc.subject.keywordsSystematic Literature Review
dc.titleEffective online engagement strategies through gamification: a systematic literature review and a future research agenda
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationJayawardena, NS; Ross, M; Quach, S; Behl, A; Gupta, M; Lang, LD, Effective online engagement strategies through gamification: a systematic literature review and a future research agenda, 2022, 30 (5), pp. 1-25
dcterms.licensehttp://creativecommons.org/licenses/by/4.0/
dc.date.updated2021-11-02T00:43:27Z
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© 2021 by the authors. This article published as an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and production in any medium, provided the author of the original work and original publication source are properly credited.
gro.hasfulltextFull Text
gro.griffith.authorThaichon, Sara Q.


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