Show simple item record

dc.contributor.authorFry, Marie-Louise
dc.contributor.authorBrennan, Linda
dc.contributor.authorPrevite, Josephine
dc.contributor.editorKnox, Kathy
dc.contributor.editorKubacki, Krzysztof
dc.contributor.editorRundle-Thiele, Sharyn
dc.date.accessioned2021-11-17T00:40:28Z
dc.date.available2021-11-17T00:40:28Z
dc.date.issued2020
dc.identifier.isbn9780367172695en_US
dc.identifier.doi10.4324/9780429055898-7en_US
dc.identifier.urihttp://hdl.handle.net/10072/410158
dc.description.abstractThis chapter illustrates how a multisectoral alcohol social change partnership engages a participatory collective intelligence approach to innovate solution opportunities for the wicked problem of alcohol. Collective intelligence offers an approach to engage dissensus across varied stakeholders and decision-makers, each with conflicting values and viewpoints of potential solution opportunities, by encouraging consensus-based logic and reflective negotiations to bring about a collective consciousness to address a complex issue. The chapter provides an overview of key arguments within alcohol social change and talks about collective intelligence as a collaborative methodology, innovating wicked problem solution opportunities. The strategic integration of the behavioural–ecological mapping process facilitated DrinkWise in adopting a more holistic view of behaviour change where the sociality of consumption is central to transforming behaviour and where individuals are viewed as actors in a complex market system. The chapter concludes with reflection on the participatory process harnessing dissensus to innovate alcohol social change.en_US
dc.publisherRoutledgeen_US
dc.publisher.placeGreat Britianen_US
dc.relation.ispartofbooktitleStakeholder Involvement in Social Marketing: Challenges and Approaches to Engagementen_US
dc.relation.ispartofchapter7en_US
dc.relation.ispartofchapternumbers12en_US
dc.relation.ispartofpagefrom159en_US
dc.relation.ispartofpageto188en_US
dc.subject.fieldofresearchMarketingen_US
dc.subject.fieldofresearchcode3506en_US
dc.subject.keywordsSocial changeen_US
dc.titleEngaging Dissensus: Innovating Social Changeen_US
dc.typeBook chapteren_US
dcterms.bibliographicCitationFry, M-L; Brennan, L; Previte, J, Engaging Dissensus: Innovating Social Change, Stakeholder Involvement in Social Marketing Challenges and Approaches to Engagement, 2020, pp. 159-188en_US
dc.date.updated2021-11-16T07:00:10Z
dc.description.versionAccepted Manuscript (AM)en_US
gro.rights.copyright© 2020 Taylor & Francis. This is an Accepted Manuscript of a book chapter published by Routledge in Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement on 26 November 2020, available online: https://doi.org/10.4324/9780429055898en_US
gro.hasfulltextFull Text
gro.griffith.authorFry, Marie-Louise


Files in this item

This item appears in the following Collection(s)

  • Book chapters
    Contains book chapters authored by Griffith authors.

Show simple item record