• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Journal articles
    • View Item
    • Home
    • Griffith Research Online
    • Journal articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • Exploring the value sponsors co-create at a charity sport event: a multiple stakeholder perspective of sport value

    View/Open
    Embargoed until: 2023-04-18
    File version
    Accepted Manuscript (AM)
    Author(s)
    Daigo, Ebbe
    Filo, Kevin
    Griffith University Author(s)
    Filo, Kevin R.
    Year published
    2021
    Metadata
    Show full item record
    Abstract
    The charity sport event experience is created by a wide array of stakeholders. This research explores value co-creation for charity sport event sponsors. Specifically, the purpose of the current research is to examine charity sport event sponsors’ and managers’ perceptions of how sponsors co-create value in the charity sport event context. Semi-structured interviews were conducted with charity sport event sponsors (n = 5) and charity sport event managers (n = 5). Within the interviews with sponsor representatives, one theme, sponsor contributions as symbolic contributions, and two categories: giving beyond financial contribution ...
    View more >
    The charity sport event experience is created by a wide array of stakeholders. This research explores value co-creation for charity sport event sponsors. Specifically, the purpose of the current research is to examine charity sport event sponsors’ and managers’ perceptions of how sponsors co-create value in the charity sport event context. Semi-structured interviews were conducted with charity sport event sponsors (n = 5) and charity sport event managers (n = 5). Within the interviews with sponsor representatives, one theme, sponsor contributions as symbolic contributions, and two categories: giving beyond financial contribution and internal awareness were uncovered. One theme, sponsors as event advocates, and two categories, cause amplification and employee participation, emerged from the interviews with event managers. The interviews also revealed similarities in the perceptions of sponsor managers and event managers in that sponsor employees are viewed as important advocates for the cause and partnership. Meanwhile, differences between the two groups emerged as event managers spoke explicitly about importance of financial contributions from the sponsors, while sponsorship managers highlighted how the sponsorship went beyond the monetary aspects. The findings can be integrated into event management strategy to create off-site event initiatives and to use digital storytelling facilitate engagement between the event and sponsor.
    View less >
    Journal Title
    Sport Management Review
    DOI
    https://doi.org/10.1080/14413523.2021.1975401
    Copyright Statement
    This is an Author's Accepted Manuscript of an article published in Sport Management Review, 18 Oct 2021, copyright Sport Management Association of Australia and New Zealand, published by Taylor & Francis, available online at: https://doi.org/10.1080/14413523.2021.1975401
    Note
    This publication has been entered in Griffith Research Online as an advanced online version.
    Subject
    Marketing
    Sport and leisure management
    Social Sciences
    Hospitality, Leisure, Sport & Tourism
    Management
    Social Sciences - Other Topics
    Business & Economics
    Publication URI
    http://hdl.handle.net/10072/410417
    Collection
    • Journal articles

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander