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  • Personal goals in consumers' adoption of mHealth services

    Author(s)
    Schuster, L
    Parkinson, J
    Griffith University Author(s)
    Parkinson, Joy E.
    Year published
    2021
    Metadata
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    Abstract
    Purpose: mHealth services are effective and cost efficient, yet wide-scale adoption of these services by consumers has yet to be achieved, constraining their public health benefit. Further investigation of non-technological determinants of mHealth adoption is needed; specifically, the role of consumers' goals has received scant attention and forms the research focus. Design/methodology/approach: Study 1 comprised 20 interviews with participants who possess a health goal, with the data analysed using an abductive reasoning approach. Study 2 was a 15-min online survey (n = 653), with the data analysed using multi-group structural ...
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    Purpose: mHealth services are effective and cost efficient, yet wide-scale adoption of these services by consumers has yet to be achieved, constraining their public health benefit. Further investigation of non-technological determinants of mHealth adoption is needed; specifically, the role of consumers' goals has received scant attention and forms the research focus. Design/methodology/approach: Study 1 comprised 20 interviews with participants who possess a health goal, with the data analysed using an abductive reasoning approach. Study 2 was a 15-min online survey (n = 653), with the data analysed using multi-group structural equation modelling. Findings: Study 1 identified several antecedents to the desirability and feasibility of consumers' health goals, which influence their desire to use mHealth services. Study 2 shows significant differences in the determinants of mHealth service acceptance depending on whether consumers set concrete as opposed to abstract goals, but social acceptance of mHealth services of these services is important for both groups. Practical implications: The findings suggest emphasising the importance of health goals to achieving other consumer goals (e.g. work or travel goals), the efficacy of mHealth services relative to other service alternatives for achieving those health goals, and the social acceptance of mHealth services to increase their uptake. Originality/value: This study is the first to use construal-level theory to improve understanding of the role of consumers' goals in the adoption of mHealth services. By identifying the antecedents to goal desirability and feasibility, it also broadens the model of goal-directed behaviour.
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    Journal Title
    Journal of Service Theory and Practice
    DOI
    https://doi.org/10.1108/JSTP-11-2020-0245
    Note
    This publication has been entered as an advanced online version in Griffith Research Online.
    Subject
    Health policy
    Public health
    Publication URI
    http://hdl.handle.net/10072/410847
    Collection
    • Journal articles

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