사회책임경영(CSR)의 역사적 고찰과 기업의 대응전략
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The notion of corporate social responsibility (CSR) becomes increasingly popular internationally, but there are few studies which investigated historical development of CSR at corporate level strategy. Based on an exploratory research approach, this paper studied the historical perspectives of CSR and the relevant corporate strategies. The analysis suggests that CSR cannot be separated from corporate strategy. Thus, firms have several factors to consider with respect to choosing appropriate CSR strategies. With the descriptive findings, this study addresses four CSR strategies for industries. These include cost and risk minimization strategy; gaining competitive advantage by developing business opportunity and leveraging opportunity; reputation and brand value strategy; and synergistic value creation strategy.
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Organisational Planning and Management