Understanding the capabilities and knowledge required for the effective management of (Australian) community pharmacies.
The business and health system environments of community pharmacy in Australia are undergoing significant transformation. Fundamental change to Australia's health system is inevitable and inter-pharmacy competition has risen to unprecedented levels. These factors create strong pressure for community pharmacy enterprises to adapt to ensure survival. Research demonstrates that community pharmacy owners and managers have been slow to respond in adapting their business models, with evidence that poor management capability is a cause. Developing management capability and competence has become an increasingly important need globally, to ensure competitive success. This need leads to demand for knowledge, processes and skills which can deliver effective management action. The literature presents a contrasting range of views as to how managerial competence is identified, and how it might be improved. Limited research has been undertaken to advance an explanation of capable and competent pharmacy management. This research will utilise an approach which focuses on the idea that competence concerns a relationship, between an individual and their work. The study will use an interpretive methodological approach, to address the following research question: How can we understand managerial capability in relation to effective community pharmacy management? The research process will build a substantive theory of pharmacy management capability, from semi-structured interview data. Through inductive analysis of the data, an explanatory theoretical framework will be built. It is anticipated that the rich and developing research and literature surrounding concepts such as dynamic capability, absorptive capacity and ambidexterity will contribute to theory building. This study will contribute to both the management and pharmacy practice literature, by advancing both theory and understanding. These contributions will be useful foundations for the development of pharmacy management education curricula and novel management development methods.
11th Annual Conference of the European Academy of Management
Small Business Management