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dc.contributor.authorBowie, MJ
dc.contributor.authorDietrich, T
dc.contributor.authorCassey, P
dc.contributor.authorVeríssimo, D
dc.date.accessioned2022-02-11T03:58:41Z
dc.date.available2022-02-11T03:58:41Z
dc.date.issued2020
dc.identifier.issn2578-4854
dc.identifier.doi10.1111/csp2.278
dc.identifier.urihttp://hdl.handle.net/10072/412241
dc.description.abstractMany threats to biodiversity are the result of human actions, which means that changing human behavior can positively alter the trajectory of our current biodiversity crisis. While there is an increasing number of behavior change interventions being implemented in biodiversity conservation, their design is rarely informed by the people they try to influence, thereby lowering the probability of success. Building successful interventions requires substantial audience research, but this can be challenging for conservation projects with perennially limited time and resources. Here, we critically discuss co-design as a useful and effective approach for gathering audience insights relatively quickly, allowing conservation practitioners to integrate end-user voices when they would otherwise be excluded from intervention design. Specifically, we present a seven-step co-design process, providing an outline and guidance for how to generate more user-centric intervention ideas and transform them into feasible prototype interventions. Further, we show how we applied this seven-step process with coffee consumers in a sustainable conservation context. This study outlines contributions that showcase the value of user-centered design approaches to behavior change interventions for biodiversity conservation.
dc.description.peerreviewedYes
dc.languageen
dc.publisherWiley
dc.relation.ispartofpagefrome278
dc.relation.ispartofissue11
dc.relation.ispartofjournalConservation Science and Practice
dc.relation.ispartofvolume2
dc.subject.fieldofresearchSocial marketing
dc.subject.fieldofresearchConservation and biodiversity
dc.subject.fieldofresearchSocial design
dc.subject.fieldofresearchcode350612
dc.subject.fieldofresearchcode410401
dc.subject.fieldofresearchcode330313
dc.titleCo-designing behavior change interventions to conserve biodiversity
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationBowie, MJ; Dietrich, T; Cassey, P; Veríssimo, D, Co-designing behavior change interventions to conserve biodiversity, Conservation Science and Practice, 2020, 2 (11), pp. e278
dcterms.licensehttps://creativecommons.org/licenses/by/4.0/
dc.date.updated2022-02-10T03:46:12Z
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© 2020 The Authors. Conservation Science and Practice published by Wiley Periodicals LLC on behalf of Society for Conservation Biology. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
gro.hasfulltextFull Text
gro.griffith.authorDietrich, Timo H.


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