• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Conference outputs
    • View Item
    • Home
    • Griffith Research Online
    • Conference outputs
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • Impact of candidate’s leadership image to trust

    Thumbnail
    View/Open
    Setiawan923244-Published.pdf (170.5Kb)
    File version
    Version of Record (VoR)
    Author(s)
    Setiawan, Gunaro
    Arli, Denni
    Griffith University Author(s)
    Setiawan, Gunaro
    Year published
    2019
    Metadata
    Show full item record
    Abstract
    In recent years, Indonesia has undergone transformation on its leadership trend. This is due to the rapid rise of political newcomers who managed to secure prominent positions in Indonesian government. The most phenomenal achievement was the win of Jokowi in the 2014 presidential election. Jokowi barely has an experience as a politician compared to his rivals. These newcomers were known to possess strong reputation as leaders who have made breakthroughs and success in acting as the servant of the people. Based on the case of Ahok, Risma, Jokowi and SBY, this paper attempts to measure impact of the political brand image of a ...
    View more >
    In recent years, Indonesia has undergone transformation on its leadership trend. This is due to the rapid rise of political newcomers who managed to secure prominent positions in Indonesian government. The most phenomenal achievement was the win of Jokowi in the 2014 presidential election. Jokowi barely has an experience as a politician compared to his rivals. These newcomers were known to possess strong reputation as leaders who have made breakthroughs and success in acting as the servant of the people. Based on the case of Ahok, Risma, Jokowi and SBY, this paper attempts to measure impact of the political brand image of a servant leader and a reformist along with brand personalities to political brand trust from Indonesian voters’ perspective, The findings reveal candidate’s leadership characters and personalities that appeal to Indonesian voters, including that Risma has similar traits with Jokowi, whilst Ahok has his own uniqueness.
    View less >
    Conference Title
    2019 ANZMAC Conference Proceedings
    Publisher URI
    https://anzmac.wildapricot.org/conference-2019
    Copyright Statement
    © The Author(s) 2019. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
    Subject
    Leadership
    Marketing theory
    Political science
    Publication URI
    http://hdl.handle.net/10072/412369
    Collection
    • Conference outputs

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E
    • TEQSA: PRV12076

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander