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dc.contributor.authorMiller, Dale
dc.contributor.authorMerrilees, Bill
dc.contributor.editorBurke, R. J.
dc.contributor.editorMartin, G.
dc.contributor.editorCooper, C. L.
dc.date.accessioned2017-11-01T12:31:49Z
dc.date.available2017-11-01T12:31:49Z
dc.date.issued2011
dc.date.modified2011-10-26T07:12:09Z
dc.identifier.isbn9780566092053
dc.identifier.urihttp://hdl.handle.net/10072/41329
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherGower
dc.publisher.placeUnited Kingdom
dc.publisher.urihttps://www.routledge.com/products/isbn/9780566092053
dc.relation.ispartofbooktitleCorporate Reputation: Managing Opportunities and Threats
dc.relation.ispartofchapter14
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom281
dc.relation.ispartofpageto326
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchcode150503
dc.titleCorporate Rebranding
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2011
gro.hasfulltextNo Full Text
gro.griffith.authorMiller, Dale
gro.griffith.authorMerrilees, Bill J.


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