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dc.contributor.authorMiller, Daleen_US
dc.contributor.authorMerrilees, Billen_US
dc.date.accessioned2017-05-03T14:55:57Z
dc.date.available2017-05-03T14:55:57Z
dc.date.issued2011en_US
dc.date.modified2011-10-26T07:12:09Z
dc.identifier.isbn9780566092053en_US
dc.identifier.urihttp://hdl.handle.net/10072/41329
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherGoweren_US
dc.publisher.placeUnited Kingdomen_US
dc.publisher.urihttps://www.routledge.com/products/isbn/9780566092053en_US
dc.relation.ispartofbooktitleCorporate Reputation: Managing Opportunities and Threatsen_US
dc.relation.ispartofchapter14en_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom281en_US
dc.relation.ispartofpageto326en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleCorporate Rebrandingen_US
dc.typeBook chapteren_US
dc.type.descriptionB1 - Book Chapters (HERDC)en_US
dc.type.codeB - Book Chaptersen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2011
gro.hasfulltextNo Full Text


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