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dc.contributor.authorReid, S
dc.date.accessioned2017-05-03T15:40:44Z
dc.date.available2017-05-03T15:40:44Z
dc.date.issued2011
dc.date.modified2011-11-08T07:59:07Z
dc.identifier.issn1758-2954
dc.identifier.doi10.1108/17582951111116597
dc.identifier.urihttp://hdl.handle.net/10072/41401
dc.description.abstractPurpose - Changes to the economic and social fabric of rural communities in Australia have resulted in an outmigration of residents, shifting economies and disenfranchisement with rural life styles. As a result, events provide important social and recreational opportunities for residents. However, rural communities are constrained by limited resources, such as the number of individuals who are willing and able to participate in event organizations; therefore, it is essential for the sustainable organization of events that stakeholders are attracted and retained. This paper aims to apply a stakeholder theoretical approach to the organizing and planning of rural events to identify event stakeholders, monitor satisfaction and ensure stakeholder retention within rural events. Design/methodology/approach - A qualitative research design using a multiple case study approach examined event stakeholders in three rural communities of Southwest Queensland, Australia. In total, 54 in-depth interviews were undertaken with event stakeholders and analyzed using an iterative thematic content analysis. Findings - The findings reveal that rural-event stakeholders fulfill multiple roles, differentiated by risk, and fraught with competing or conflicting agendas. The paper identifies strategies that event organizers utilize to manage relationships, and that facilitate stakeholder satisfaction and continued involvement. Originality/value - There is limited understanding of event stakeholders, particularly in rural communities. Involving rural residents in organizing and planning events develops individual skills, knowledge and capacity. Rural communities benefit from an ability to deal with adverse conditions based on improvements in capacity of individuals and the community.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherEmerald
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom20
dc.relation.ispartofpageto36
dc.relation.ispartofissue1
dc.relation.ispartofjournalInternational Journal of Event and Festival Management
dc.relation.ispartofvolume2
dc.rights.retentionY
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classified
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode159999
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1506
dc.titleEvent stakeholder management: developing sustainable rural event practices
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.date.issued2011
gro.hasfulltextNo Full Text
gro.griffith.authorReid, Sacha


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