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dc.contributor.authorZhan, Anran
dc.contributor.authorPang, Bo
dc.contributor.authorKim, Jeawon
dc.contributor.authorNguyen, Tuyet-Mai
dc.contributor.authorNham, Phong Tuan
dc.date.accessioned2022-04-28T01:06:50Z
dc.date.available2022-04-28T01:06:50Z
dc.date.issued2020
dc.identifier.issn2288-825Xen_US
dc.identifier.doi10.15444/gmc2020.08.08.01en_US
dc.identifier.urihttp://hdl.handle.net/10072/414180
dc.description.abstractThis research aimed to investigate the impacting psychological factors for Vietnamese’s intention to stop littering. A quantitative method using self-reported online questionnaire was adopted to collect data from Vietnamese residents and Partial Least Squares Structural Equation Modelling (PLS-SEM) method was employed to examine the proposed relationships. The results indicate that higher connectedness to nature and lower perceived behavioral control are associated with higher intention to stop littering in Vietnam. Limitations of current study and future research directions are outlined.en_US
dc.description.peerreviewedYesen_US
dc.publisherGlobal Alliance of Marketing and Management Associationsen_US
dc.relation.ispartofconferencename2020 Global Marketing Conferenceen_US
dc.relation.ispartofconferencetitle2020 Global Marketing Conference at Seoul Proceedingsen_US
dc.relation.ispartofdatefrom2020-11-05
dc.relation.ispartofdateto2020-11-08
dc.relation.ispartoflocationSeoul, Koreaen_US
dc.relation.ispartofpagefrom1143en_US
dc.relation.ispartofpageto1148en_US
dc.subject.fieldofresearchSocial marketingen_US
dc.subject.fieldofresearchSocial psychologyen_US
dc.subject.fieldofresearchcode350612en_US
dc.subject.fieldofresearchcode520505en_US
dc.titleAn explorative study of psychological factors impacting littering behaviorsen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conferencesen_US
dcterms.bibliographicCitationZhan, A; Pang, B; Kim, J; Nguyen, T; Nham, P, An explorative study of psychological factors impacting littering behaviors, 2020 Global Marketing Conference at Seoul Proceedings, 2020, pp. 1143-1148en_US
dc.date.updated2022-04-22T04:15:59Z
gro.hasfulltextNo Full Text
gro.griffith.authorNguyen, Mai T.
gro.griffith.authorPang, Bo
gro.griffith.authorKim, Jeawon


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