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  • Business Concept in a Health-related Donation Context

    Author(s)
    Alsalem, Amani
    Thaichon, Park
    Weaven, Scott
    Griffith University Author(s)
    Thaichon, Park
    Weaven, Scott K.
    Year published
    2020
    Metadata
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    Abstract
    This chapter provides a comprehensive review of several social-cognitive models that have been lately applied in public health and donation contexts. The current review included the elaboration likelihood model (ELM), the prototype willingness model (PWM), and the organ donation model (ODM). This review also details and discusses the main strengths and limitations of these models. Importantly, this review helps to identify the gap of the current social marketing and health-care literature. In particular, this chapter provides a solid theoretical foundation and has initiated further pathways for future researchers who are ...
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    This chapter provides a comprehensive review of several social-cognitive models that have been lately applied in public health and donation contexts. The current review included the elaboration likelihood model (ELM), the prototype willingness model (PWM), and the organ donation model (ODM). This review also details and discusses the main strengths and limitations of these models. Importantly, this review helps to identify the gap of the current social marketing and health-care literature. In particular, this chapter provides a solid theoretical foundation and has initiated further pathways for future researchers who are interested in the fields of public health and social change literature, organ donation context, as well as social-cognitive decision-making models. The significance of this review is defined by advancing public health practitioners, social marketing communicators, and educationalists, evidencing how conceptual models can inform and guide the research.
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    Book Title
    A Guide to Planning and Managing Open Innovative Ecosystems
    DOI
    https://doi.org/10.1108/978-1-78973-409-620201006
    Subject
    Strategy, management and organisational behaviour
    Publication URI
    http://hdl.handle.net/10072/414414
    Collection
    • Book chapters

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