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dc.contributor.authorFilo, Kevinen_US
dc.contributor.editorEric Schwarzen_US
dc.date.accessioned2017-05-03T15:02:47Z
dc.date.available2017-05-03T15:02:47Z
dc.date.issued2009en_US
dc.date.modified2012-08-29T09:05:10Z
dc.identifier.urihttp://hdl.handle.net/10072/41523
dc.description.abstractCharity sport events continue to increase in popularity and have been shown to provide meaningful experiences for participants. This research evaluates how the meaning derived from a charity sport event translates into social empowerment and social engagement among participants. An online questionnaire was administered to participants in the 2007 Lance Armstrong Foundation (LAF) LIVESTRONG Challenge (N = 568) to investigate the relationships among recreation motives, charity motives, attachment, social empowerment and social engagement. Results indicate that attachment mediates the link between motivation factors and both social empowerment and social engagement. The authors propose that charity sport event managers should promote the event as an opportunity for participants to collectively serve as advocates for the cause and increase awareness of the relevant social issues.en_US
dc.description.publicationstatusYesen_US
dc.format.extent156367 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherSport Marketing Associationen_US
dc.publisher.placeUSAen_US
dc.publisher.urihttp://www.sportmarketingassociation.com/conference.aspxen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofconferencenameAnnual Sport Marketing Association Conference 2009en_US
dc.relation.ispartofconferencetitleAddressing Challenges, Providing Solutions: Sport Marketing Strategies to Enhance and Advance the Sport Industryen_US
dc.relation.ispartofdatefrom2009-10-28en_US
dc.relation.ispartofdateto2009-10-30en_US
dc.relation.ispartoflocationCleveland, OH, USAen_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchSport and Leisure Managementen_US
dc.subject.fieldofresearchcode150404en_US
dc.titleTurning a meaningful charity sport event into social changeen_US
dc.typeConference outputen_US
dc.type.descriptionE2 - Conference Publications (Non HERDC Eligible)en_US
dc.type.codeE - Conference Publicationsen_US
gro.rights.copyrightCopyright remains with the author 2009. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.en_US
gro.date.issued2009
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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