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dc.contributor.authorMeadows, Michaelen_US
dc.contributor.authorForde, Susanen_US
dc.contributor.authorEwart, Jacquelineen_US
dc.contributor.authorFoxwell-Norton, Kerrieen_US
dc.contributor.editorChristina Spurgeonen_US
dc.date.accessioned2017-05-03T12:49:32Z
dc.date.available2017-05-03T12:49:32Z
dc.date.issued2005en_US
dc.date.modified2010-08-30T06:59:18Z
dc.identifier.issn18326161en_US
dc.identifier.urihttp://hdl.handle.net/10072/4154
dc.description.abstractThis paper reports on the first comprehensive qualitative audience study of the community media sector in Australia and responds to a need within the sector, from policy bodies and the broader Australian community, to better understand community broadcasters and their diverse audiences. Internationally, this project, in both scale and approach, is unprecedented. Thus, it heralds an exciting and pioneering stage in community broadcasting research. This paper outlines the aims and objectives of the project and our methodology for accessing Australian community media audiences. A qualitative engagement with the diversity of audiences characteristic of the community media sector has demanded new ways of doing audience research. This paper discusses some of the methodological hurdles we have crossed in our attempts to negotiate the research terrain and we raise some of the questions associated with the qualitative method and assert its validity and portability as a tool for better understanding and knowing the nature and composition of community media audiences in Australia.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherCommunity Broadcasting Association of Australiaen_US
dc.publisher.placeSydneyen_US
dc.publisher.urihttp://www.cbonline.org.au/3cmedia/3c_issue1/index.shtmen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom13en_US
dc.relation.ispartofpageto24en_US
dc.relation.ispartofeditionFebruary 2005en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournal3CMediaen_US
dc.relation.ispartofvolume1en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode400104en_US
dc.titlePerfect match? Qualitative audience research and the community broadcasting sectoren_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2005
gro.hasfulltextNo Full Text


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