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dc.contributor.authorMortimer, Garyen_US
dc.contributor.authorClarke, Peteren_US
dc.contributor.editorHarry Timmermansen_US
dc.date.accessioned2017-04-24T09:57:54Z
dc.date.available2017-04-24T09:57:54Z
dc.date.issued2011en_US
dc.date.modified2012-02-10T01:57:13Z
dc.identifier.issn0969-6989en_US
dc.identifier.doi10.1016/j.jretconser.2011.08.007en_US
dc.identifier.urihttp://hdl.handle.net/10072/41583
dc.description.abstractFamily grocery shopping is the accepted domain of women; however, modern social and demographic movements challenge traditional gender roles within the family structure. Men now engage in grocery shopping more freely and frequently, yet the essence of male shopping behaviour and beliefs present an opportunity for examination. This research identifies specific store characteristics, investigates the perceived importance of those characteristics and explores gender, age and income differences that may exist. A random sample collection methodology involving 280 male and female grocery shoppers was selected. Results indicated significant statistical differences between genders based on perceptions of importance of most store characteristics. Overall, male grocery shoppers considered supermarket store characteristics less important than female shoppers. Income did not affect shoppers' level of associated importance; however respondents' age, education and occupation influenced perceptions of price, promotions and cleanliness.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent232876 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherElsevieren_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom575en_US
dc.relation.ispartofpageto585en_US
dc.relation.ispartofissue6en_US
dc.relation.ispartofjournalJournal of Retailing and Consumer Servicesen_US
dc.relation.ispartofvolume18en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchConsumer-Oriented Product or Service Developmenten_US
dc.subject.fieldofresearchcode150501en_US
dc.titleSupermarket consumers and gender differences relating to their perceived importance levels of store characteristicsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyrightCopyright 2011 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_US
gro.date.issued2011
gro.hasfulltextFull Text


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