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  • Consumers' usage of food delivery app: a theory of consumption values

    Author(s)
    Chakraborty, Debarun
    Kayal, Ghadeer
    Mehta, Prashant
    Nunkoo, Robin
    Rana, Nripendra P
    Griffith University Author(s)
    Nunkoo, Robin
    Year published
    2022
    Metadata
    Show full item record
    Abstract
    Food delivery applications (FDAs) represent a category of mobile applications that are used by consumers to order food online. The popularity of these FDAs has been growing exponentially recently, yet not much research has been carried out the topic. This study investigates consumers’ acceptance of FDAs using the theory of consumption values as its theoretical basis. The model explores the association between consumption values (functional, social, emotional, conditional, and epistemic), visibility, and usage intention of FDAs. Data were collected from 440 Indian consumers and the model was tested using structural equation ...
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    Food delivery applications (FDAs) represent a category of mobile applications that are used by consumers to order food online. The popularity of these FDAs has been growing exponentially recently, yet not much research has been carried out the topic. This study investigates consumers’ acceptance of FDAs using the theory of consumption values as its theoretical basis. The model explores the association between consumption values (functional, social, emotional, conditional, and epistemic), visibility, and usage intention of FDAs. Data were collected from 440 Indian consumers and the model was tested using structural equation modeling. Except for emotional value, the results indicated a significant association between functional, social, conditional, and epistemic values and usage intention. Furthermore, visibility mediated the relationship between consumption values and usage intention. This study’s theoretical and practical contributions are relevant to researchers and practitioners working in areas related to FDAs.
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    Journal Title
    Journal of Hospitality Marketing & Management
    Volume
    31
    Issue
    5
    DOI
    https://doi.org/10.1080/19368623.2022.2024476
    Subject
    Commercial services
    Marketing
    Tourism
    Social Sciences
    Business
    Hospitality, Leisure, Sport & Tourism
    Management
    Business & Economics
    Publication URI
    http://hdl.handle.net/10072/416878
    Collection
    • Journal articles

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