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  • Willingness-to-pay in non-profit sports clubs

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    74405_1.pdf (188.4Kb)
    Author(s)
    Wicker, Pamela
    Griffith University Author(s)
    Wicker, Pamela V.
    Year published
    2011
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    Abstract
    In Germany, some sports clubs increasingly encounter financial problems due to decreasing public subsidies. A way to compensate for the decrease is to increase membership fees. Therefore, the aim of this study is to analyze members' willingness-topay (WTP) for membership fees and to identify determinants of WTP. For this study, active, adult members (n = 10,013) in 21 sports were surveyed. The results show that members paid an average annual membership fee of ?148 and stated an average WTP of ?265. The consumer surplus for all sports amounted to ?113 on average. The results of the regression analysis reveal that WTP is ...
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    In Germany, some sports clubs increasingly encounter financial problems due to decreasing public subsidies. A way to compensate for the decrease is to increase membership fees. Therefore, the aim of this study is to analyze members' willingness-topay (WTP) for membership fees and to identify determinants of WTP. For this study, active, adult members (n = 10,013) in 21 sports were surveyed. The results show that members paid an average annual membership fee of ?148 and stated an average WTP of ?265. The consumer surplus for all sports amounted to ?113 on average. The results of the regression analysis reveal that WTP is determined significantly by the current membership fee, personal income, level of education, years of participation, and level of performance. The findings of the study suggest that increasing membership fees might be one option for sports clubs experiencing financial problems. Sport-specific differences have to be considered in this regard.
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    Journal Title
    International Journal of Sport Finance
    Volume
    6
    Issue
    2
    Publisher URI
    http://wvuecommerce.wvu.edu/index.cfm?do=product.product&id=759840191_91w&product_id=2928
    Copyright Statement
    © 2011 West Virginia University. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Commerce, Management, Tourism and Services not elsewhere classified
    Other Economics
    Banking, Finance and Investment
    Publication URI
    http://hdl.handle.net/10072/41708
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    • Journal articles

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