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dc.contributor.authorWicker, Pamela
dc.date.accessioned2017-05-03T16:01:59Z
dc.date.available2017-05-03T16:01:59Z
dc.date.issued2011
dc.date.modified2012-02-10T03:00:00Z
dc.identifier.issn15586235
dc.identifier.urihttp://hdl.handle.net/10072/41708
dc.description.abstractIn Germany, some sports clubs increasingly encounter financial problems due to decreasing public subsidies. A way to compensate for the decrease is to increase membership fees. Therefore, the aim of this study is to analyze members' willingness-topay (WTP) for membership fees and to identify determinants of WTP. For this study, active, adult members (n = 10,013) in 21 sports were surveyed. The results show that members paid an average annual membership fee of ?148 and stated an average WTP of ?265. The consumer surplus for all sports amounted to ?113 on average. The results of the regression analysis reveal that WTP is determined significantly by the current membership fee, personal income, level of education, years of participation, and level of performance. The findings of the study suggest that increasing membership fees might be one option for sports clubs experiencing financial problems. Sport-specific differences have to be considered in this regard.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent192928 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherFitness Information Technology Inc.
dc.publisher.placeUnited States
dc.publisher.urihttp://wvuecommerce.wvu.edu/index.cfm?do=product.product&id=759840191_91w&product_id=2928
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom155
dc.relation.ispartofpageto169
dc.relation.ispartofissue2
dc.relation.ispartofjournalInternational Journal of Sport Finance
dc.relation.ispartofvolume6
dc.rights.retentionY
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classified
dc.subject.fieldofresearchOther Economics
dc.subject.fieldofresearchBanking, Finance and Investment
dc.subject.fieldofresearchcode159999
dc.subject.fieldofresearchcode1499
dc.subject.fieldofresearchcode1502
dc.titleWillingness-to-pay in non-profit sports clubs
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2011 West Virginia University. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2011
gro.hasfulltextFull Text
gro.griffith.authorWicker, Pamela V.


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