Are sports club members big spenders?: Findings from sport specific analyses in Germany
Author(s)
Wicker, Pamela
Breuer, Christoph
Pawlowski, Tim
Griffith University Author(s)
Year published
2010
Metadata
Show full item recordAbstract
This paper analyses the sport expenditures of people who are members of non-profit sports clubs (N = 10,013) in Germany. Adult members, active in 21 sports, were asked about their sport expenditure relating to several defined categories. The results show that members spend an average of 10 per year on their chosen sport. Sport specific analyses reveal big differences in expenditure between sports, ranging from badminton (ೳ8) to equestrian (02). According to sport-specific regression analyses, personal income, level of performance, and weekly time of participation are the main predictors of sport-specific expenditures. ...
View more >This paper analyses the sport expenditures of people who are members of non-profit sports clubs (N = 10,013) in Germany. Adult members, active in 21 sports, were asked about their sport expenditure relating to several defined categories. The results show that members spend an average of 10 per year on their chosen sport. Sport specific analyses reveal big differences in expenditure between sports, ranging from badminton (ೳ8) to equestrian (02). According to sport-specific regression analyses, personal income, level of performance, and weekly time of participation are the main predictors of sport-specific expenditures. Compared to other studies, these results show that the financial status of members of non-profit sports clubs is very strong.
View less >
View more >This paper analyses the sport expenditures of people who are members of non-profit sports clubs (N = 10,013) in Germany. Adult members, active in 21 sports, were asked about their sport expenditure relating to several defined categories. The results show that members spend an average of 10 per year on their chosen sport. Sport specific analyses reveal big differences in expenditure between sports, ranging from badminton (ೳ8) to equestrian (02). According to sport-specific regression analyses, personal income, level of performance, and weekly time of participation are the main predictors of sport-specific expenditures. Compared to other studies, these results show that the financial status of members of non-profit sports clubs is very strong.
View less >
Journal Title
Sport Management Review
Volume
13
Issue
3
Subject
Commerce, Management, Tourism and Services not elsewhere classified
Business and Management
Commercial Services
Marketing