Customer-Oriented Deviance (COD): Why do Frontline Employees Risk it all for Customers?

Author(s)
Leo, CHERYL
Russell-Bennett, Rebekah
Griffith University Author(s)
Year published
2010
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Conference Title
Customer-Oriented Deviance (COD): Why do Frontline Employees Risk it all for Customers?
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Subject
Marketing Management (incl. Strategy and Customer Relations)
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