Customer-Oriented Defiance (COD) – Is it Playing God or the Devil?

Author

Russell-Bennett, Rebekah

Year published

2008

Metadata

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Conference Title

Proceedings of the AMA SERVSIG International Research Conference

Publisher URI

http://www.liv.ac.uk/managementschool/servsig/

Subject

Marketing Management (incl. Strategy and Customer Relations)

Publication URI

http://hdl.handle.net/10072/41752

Collection

Conference outputs