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Customer-Oriented Defiance (COD) – Is it Playing God or the Devil?

dc.contributor.authorLeo, Cheryl
dc.contributor.authorRussell-Bennett, Rebekah
dc.date.accessioned2017-05-03T15:46:45Z
dc.date.available2017-05-03T15:46:45Z
dc.date.issued2008
dc.date.modified2012-02-10T01:55:46Z
dc.identifier.urihttp://hdl.handle.net/10072/41752
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherAmerican Marketing Academy (AMA)
dc.publisher.placeUnited States
dc.publisher.urihttp://www.liv.ac.uk/managementschool/servsig/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameAMA SERVSIG International Research Conference 2008
dc.relation.ispartofconferencetitleProceedings of the AMA SERVSIG International Research Conference
dc.relation.ispartofdatefrom2008-06-05
dc.relation.ispartofdateto2008-06-07
dc.relation.ispartoflocationLiverpool, UK
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchcode150503
dc.titleCustomer-Oriented Defiance (COD) – Is it Playing God or the Devil?
dc.typeConference output
dc.type.descriptionE3 - Conferences (Extract Paper)
dc.type.codeE - Conference Publications
gro.date.issued2008
gro.hasfulltextNo Full Text
gro.griffith.authorLeo, Cheryl


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    Contains papers delivered by Griffith authors at national and international conferences.

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