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dc.contributor.authorMackellar, Joanneen_US
dc.contributor.editorJS Perry Hobsonen_US
dc.date.accessioned2017-04-24T13:45:43Z
dc.date.available2017-04-24T13:45:43Z
dc.date.issued2009en_US
dc.date.modified2012-02-10T01:46:02Z
dc.identifier.issn1356-7667en_US
dc.identifier.doi10.1177/1356766708098168en_US
dc.identifier.urihttp://hdl.handle.net/10072/41754
dc.description.abstractThis paper explores the behavioural segments of the audience at the Elvis Revival Festival in Parkes, Australia. Audiences were observed travelling to, and participating in, this two-day event, held in January 2007, which celebrated the life and music of Elvis Presley. The study highlights differences in fan behaviour, resulting in four behavioural audience segments: social, dabbler, fan and fanatic. The study demonstrates the use of participant observation as a method to understand differing audience segments. As a result, differences in marketing and management strategies may be created to cater for the different needs and expectations of visitors and local communities.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherSage Publications Ltd.en_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom5en_US
dc.relation.ispartofpageto24en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalJournal of Vacation Marketingen_US
dc.relation.ispartofvolume15en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchTourism Marketingen_US
dc.subject.fieldofresearchcode150604en_US
dc.subject.fieldofresearchcode370403en_US
dc.titleDabblers, fans and fanatics: Exploring behavioural segmentation at a special-interest eventen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2009
gro.hasfulltextNo Full Text


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