Social Marketing-Customer Orientation (SMCO): How Customer Orientation Differ for Social Marketing Service Employees
Griffith University Author(s)
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Proceedings of 2010 International Nonprofit & Social Marketing Conference (INSM)
© The Author(s) 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
Marketing Management (incl. Strategy and Customer Relations)