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  • Social Marketing-Customer Orientation (SMCO): How Customer Orientation Differ for Social Marketing Service Employees

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    71904_1.pdf (106.6Kb)
    Author(s)
    Leo, CHERYL
    Griffith University Author(s)
    Leo, Cheryl
    Year published
    2010
    Metadata
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    Conference Title
    Proceedings of 2010 International Nonprofit & Social Marketing Conference (INSM)
    Publisher URI
    http://icebergevents.com/insmconference/
    Copyright Statement
    © The Author(s) 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
    Subject
    Marketing Management (incl. Strategy and Customer Relations)
    Publication URI
    http://hdl.handle.net/10072/41783
    Collection
    • Conference outputs

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