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  • Conventions, Festivals, and Tourism: Exploring the network that binds

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    74548_1.pdf (108.2Kb)
    Author(s)
    Mackellar, Joanne
    Griffith University Author(s)
    Mackellar, Joanne
    Year published
    2006
    Metadata
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    Abstract
    The link between conventions and tourism has often been assumed, and to some extent has been researched, and yet little research has been undertaken to study the relationships between organizations staging an event. The aim of this paper is to highlight the links between convention, festival, and tourism organizations using a case study in Lismore, Australia. The Lismore Chamber of Commerce has used an agricultural convention in conjunction with a community festival to share resources and attract wider audiences. This paper demonstrates the outcomes of this relationship in terms of innovation, cooperation, and regional ...
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    The link between conventions and tourism has often been assumed, and to some extent has been researched, and yet little research has been undertaken to study the relationships between organizations staging an event. The aim of this paper is to highlight the links between convention, festival, and tourism organizations using a case study in Lismore, Australia. The Lismore Chamber of Commerce has used an agricultural convention in conjunction with a community festival to share resources and attract wider audiences. This paper demonstrates the outcomes of this relationship in terms of innovation, cooperation, and regional development. Where previous attempts to coordinate the herb industry had failed, the case shows how coordinated events can serve an important purpose. The case also demonstrates the use of a network analysis methodology as a potential tool for researchers and managers in identifying and understanding industry relationships. The results demonstrate the success of this event and highlight the importance of developing and maintaining network relations.
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    Journal Title
    Journal of Convention & Event Tourism
    Volume
    8
    Issue
    2
    DOI
    https://doi.org/10.1300/J452v08n02_03
    Copyright Statement
    © 2006 Haworth Press. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
    Subject
    Tourism Marketing
    Tourism Management
    Tourism
    Publication URI
    http://hdl.handle.net/10072/41787
    Collection
    • Journal articles

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