Taking care of business: Are franchise systems structured to promote conflict?

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Author(s)
Giddings, Jeff
Weaven, Scott
Grace, Debra
Frazer, Lorelle
Year published
2011
Metadata
Show full item recordAbstract
This article outlines the research methods used and salient issues raised by a major franchise research project undertaken by a team of researchers from the Griffith University Asia-Pacific Centre for Franchising Excellence. Data were gathered through qualitative interviews with industry experts, case studies of franchise systems and a mail survey to franchisees from across Australia. In addition to providing demographic data, survey respondents provided details of a conflict situation they had experienced in relation to franchising, how it was managed or resolved and their satisfaction with the process(es) used.This article outlines the research methods used and salient issues raised by a major franchise research project undertaken by a team of researchers from the Griffith University Asia-Pacific Centre for Franchising Excellence. Data were gathered through qualitative interviews with industry experts, case studies of franchise systems and a mail survey to franchisees from across Australia. In addition to providing demographic data, survey respondents provided details of a conflict situation they had experienced in relation to franchising, how it was managed or resolved and their satisfaction with the process(es) used.
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Journal Title
Australasian Dispute Resolution Journal
Volume
22
Issue
1
Copyright Statement
© 2011 Thomson Legal & Regulatory Limited. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published
Subject
Marketing not elsewhere classified
Social Work
Law