Multiculturalism, Tourism and Culturally Sensitive Design in Chinatowns

Abstract

The aim of this project is to expand on the limited understanding of Chinese multiculturalism outside of China and to inject balance and authenticity into the representation of Chinese cultural diversity. Through my research and the redesigning and rethinking of Chinatowns, I aim to convey the multicultural nature of China to Western audiences. I will examine the process of cultural “imitation” used in modern Chinatowns and the widespread misunderstanding of Chinese ethnicities. In this research I have developed new design features and visual elements for the Chinatown at Southport in Australia. The products and symbolism depart from the stereotypical designs usually found in Chinatowns and reflect the diversity of Chinese ethnic groups. My research project includes a literature review and I have also undertaken fieldwork, including conducting several questionnaires with ethnic groups. Through my design practice, I am developing innovative ways to represent China in a way that embodies the essential and diverse features of Chinese folk culture.