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  • The attraction, retention/transition, and nurturing process of sport development: Some Australian evidence

    Author(s)
    Sotiriadou, Kalliopi
    Shilbury, David
    Quick, Shayne
    Griffith University Author(s)
    Sotiriadou, Popi
    Year published
    2008
    Metadata
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    Abstract
    The purpose of this study was to explore and map the sport development processes in Australia. A grounded theory approach identified sport development processes by examining 74 annual reports from 35 national sporting organizations (NSOs) over a period of 4 years, before and after the Sydney Olympic Games. The 3 frameworks presented in this article representing the attraction, retention/ transition, and nurturing process illustrate the generic processes and strategies described by NSOs. The results show that each sport development process requires human and financial input from various stakeholders. These stakeholders initiate ...
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    The purpose of this study was to explore and map the sport development processes in Australia. A grounded theory approach identified sport development processes by examining 74 annual reports from 35 national sporting organizations (NSOs) over a period of 4 years, before and after the Sydney Olympic Games. The 3 frameworks presented in this article representing the attraction, retention/ transition, and nurturing process illustrate the generic processes and strategies described by NSOs. The results show that each sport development process requires human and financial input from various stakeholders. These stakeholders initiate or implement sport development strategies for each process and each process has different sport development outputs. These results contribute to the extant literature of sport development by demonstrating that sport development is more complex and encompassing than previously described. It is proposed that the generic frameworks derived from this study be subject to more specific testing using other sport systems, as context and case studies could lead to tailoring the frameworks to represent specific sport development processes and systems.
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    Journal Title
    Journal of sport management
    Volume
    22
    Issue
    3
    DOI
    https://doi.org/10.1123/jsm.22.3.247
    Subject
    Commercial services
    Sport and leisure management
    Marketing
    Publication URI
    http://hdl.handle.net/10072/42158
    Collection
    • Journal articles

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