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dc.contributor.authorLee, HeeJungen_US
dc.contributor.authorWilkins, Hughen_US
dc.contributor.authorLee, Young-Sooken_US
dc.date.accessioned2017-04-24T08:53:55Z
dc.date.available2017-04-24T08:53:55Z
dc.date.issued2011en_US
dc.date.modified2012-02-10T01:13:07Z
dc.identifier.issn15980634en_US
dc.identifier.doi10.1080/15980634.2011.11434642en_US
dc.identifier.urihttp://hdl.handle.net/10072/42275
dc.description.abstractThis study provides further understanding of mass organized tourists byidentifying the push factors for mass tourism in a Korean context. It is proposed that 'protection seeking' tendency and perceived travel risks are two push factors thatencourage Korean tourists to choose mass tourism products. This study employed amixed method approach in which qualitative and quantitative approaches weresequentially conducted across two stages. This study successfully identified thedimension of 'protection seeking' and found it has a significant role in a Koreantourist context. The 'protection seeking' tendency increases the likelihood of potential tourists to choose the mass organized tours. However, perceived risks were not foundto be directly related to choosing the mass organized tours; perceived risks weresignificantly related to 'protection seeking'. This study reveals that a critical reasonwhy Korean tourists choose mass tourism products is because they want apsychological 'shelter' and the ability to call for help in case of emergency. Thisimplies that various types of mass organize tours are needed to be designed for thefuture. This result is particularly of significance for those who desire to make theirholiday products more attractive to Korean outbound tourists.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherThe Tourism Sciences Society of Korea (Tosok)en_US
dc.publisher.placeKoreaen_US
dc.relation.ispartofstudentpublicationYen_US
dc.relation.ispartofpagefrom131en_US
dc.relation.ispartofpageto159en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalInternational Journal of Tourism Sciencesen_US
dc.relation.ispartofvolume11en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchTourism Managementen_US
dc.subject.fieldofresearchTourist Behaviour and Visitor Experienceen_US
dc.subject.fieldofresearchcode150603en_US
dc.subject.fieldofresearchcode150606en_US
dc.titleFeeling 'Protected' in Mass Organized Group Tours: A South Korean Caseen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.date.issued2011
gro.hasfulltextNo Full Text


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