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  • Consumer specialization and the Romantic transformation of the British Grand Tour of Europe

    Author(s)
    Chai, A
    Griffith University Author(s)
    Chai, Andreas
    Year published
    2011
    Metadata
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    Abstract
    This paper posits that significant changes in 19th century British recreational travel patterns resulted from a change in the manner in which tourists used entertaining stimuli in order to attain pleasure. Consumers no longer merely viewed arousing stimuli, but attempted to use them to produce emotional states of being which they could partially modify to intensify pleasurable feelings (Damasio, Looking for Spinoza: Joy, sorrow, and the feeling brain, William Heinemann, 2003). The impetus for this modification stemmed from an increasing awareness that emotional responses could be to some degree self-cultivated, as embodied ...
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    This paper posits that significant changes in 19th century British recreational travel patterns resulted from a change in the manner in which tourists used entertaining stimuli in order to attain pleasure. Consumers no longer merely viewed arousing stimuli, but attempted to use them to produce emotional states of being which they could partially modify to intensify pleasurable feelings (Damasio, Looking for Spinoza: Joy, sorrow, and the feeling brain, William Heinemann, 2003). The impetus for this modification stemmed from an increasing awareness that emotional responses could be to some degree self-cultivated, as embodied in the Romantic ethos that become popular at the time via the emergence of the paperback novel and magazine industry (Campbell, The romantic ethic and the spirit of modern consumerism, Blackwell, 1987). By learning how to manipulate and modify mental images in a way that may not necessarily correspond with objective reality, Romantic tourists learned to elicit pleasure through engaging of their imagination. Such a change in the mode of pleasure seeking had important long run economic consequences for tourist regions throughout the European continent.
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    Journal Title
    Journal of Bioeconomics
    Volume
    13
    Issue
    3
    DOI
    https://doi.org/10.1007/s10818-011-9110-4
    Subject
    Microeconomic theory
    Applied economics
    Economic history
    Other economics
    Heterodox economics
    Publication URI
    http://hdl.handle.net/10072/42335
    Collection
    • Journal articles

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