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  • When the home team is not featured: Comparison of two television network commentaries during broadcasts of the 2006 FIFA World Football Cup

    Author(s)
    Martin Scott, Olan Kees
    Hill, Brad
    Zakus, Dwight
    Griffith University Author(s)
    Hill, Brad A.
    Zakus, Dwight
    Year published
    2012
    Metadata
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    Abstract
    Broadcast commentary of sport contests is often seen as biased or "one-eyed" for the "home team". This study sought to determine if this labelling was correct. Two different broadcasts of the national Dutch team's games during the 2006 Federation Internationale de Football Association's (FIFA) World Cup in Germany were compared. Both the Dutch Nederlandse Omroep Stichting (NOS) and Australian Special Broadcast Services (SBS) networks each televised this team's matches, together providing eight matches for analysis. First, the framing strategies used by each broadcaster were identified through a fourteen category thematic ...
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    Broadcast commentary of sport contests is often seen as biased or "one-eyed" for the "home team". This study sought to determine if this labelling was correct. Two different broadcasts of the national Dutch team's games during the 2006 Federation Internationale de Football Association's (FIFA) World Cup in Germany were compared. Both the Dutch Nederlandse Omroep Stichting (NOS) and Australian Special Broadcast Services (SBS) networks each televised this team's matches, together providing eight matches for analysis. First, the framing strategies used by each broadcaster were identified through a fourteen category thematic scale derived from the data. Secondly, a Chi-square analysis of the results revealed significant associations for the types of themes employed by the home network (NOS) and those of a neutral broadcaster (SBS). Results also revealed associations for the use of nationalistic themes in the commentary. These results have salience for sport management and sport media studies as audience size and therefore revenue generation is of import.
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    Journal Title
    Sport Management Review
    Volume
    15
    Issue
    1
    DOI
    https://doi.org/10.1016/j.smr.2011.05.003
    Subject
    Commerce, Management, Tourism and Services not elsewhere classified
    Business and Management
    Commercial Services
    Marketing
    Publication URI
    http://hdl.handle.net/10072/42336
    Collection
    • Journal articles

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