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dc.contributor.authorMartin Scott, Olan Keesen_US
dc.contributor.authorHill, Braden_US
dc.contributor.authorZakus, Dwighten_US
dc.date.accessioned2017-05-03T13:26:30Z
dc.date.available2017-05-03T13:26:30Z
dc.date.issued2012en_US
dc.date.modified2014-08-28T05:07:09Z
dc.identifier.issn14413523en_US
dc.identifier.doi10.1016/j.smr.2011.05.003en_US
dc.identifier.urihttp://hdl.handle.net/10072/42336
dc.description.abstractBroadcast commentary of sport contests is often seen as biased or "one-eyed" for the "home team". This study sought to determine if this labelling was correct. Two different broadcasts of the national Dutch team's games during the 2006 Federation Internationale de Football Association's (FIFA) World Cup in Germany were compared. Both the Dutch Nederlandse Omroep Stichting (NOS) and Australian Special Broadcast Services (SBS) networks each televised this team's matches, together providing eight matches for analysis. First, the framing strategies used by each broadcaster were identified through a fourteen category thematic scale derived from the data. Secondly, a Chi-square analysis of the results revealed significant associations for the types of themes employed by the home network (NOS) and those of a neutral broadcaster (SBS). Results also revealed associations for the use of nationalistic themes in the commentary. These results have salience for sport management and sport media studies as audience size and therefore revenue generation is of import.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherElsevier Ltden_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom23en_US
dc.relation.ispartofpageto32en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalSport Management Reviewen_US
dc.relation.ispartofvolume15en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classifieden_US
dc.subject.fieldofresearchcode159999en_US
dc.titleWhen the home team is not featured: Comparison of two television network commentaries during broadcasts of the 2006 FIFA World Football Cupen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2012
gro.hasfulltextNo Full Text


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