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dc.contributor.authorWright, Owenen_US
dc.contributor.authorGrace, Anthonyen_US
dc.date.accessioned2017-05-03T11:25:42Z
dc.date.available2017-05-03T11:25:42Z
dc.date.issued2011en_US
dc.date.modified2012-02-08T00:51:52Z
dc.identifier.issn13555855en_US
dc.identifier.doi10.1108/13555851111165048en_US
dc.identifier.urihttp://hdl.handle.net/10072/42392
dc.description.abstractAlthough research in franchising is currently experiencing an advancement in the investigation of behavioural attributes, the motivators and perceptions of participants within this partnership, the key variables of trust and commitment, a key to successful business relations, requires further insight. The purpose of this paper is to extend the idiosyncratic dynamics of the franchisor-franchisee relationship and the influence of such constructs from a distance perspective. Seminal work on relationship marketing (Morgan and Hunt) forms the foundation in the development of the franchising relational dynamics model posed within this paper.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent196794 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.publisherEmerald Group Publishing Ltd.en_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationYen_US
dc.relation.ispartofpagefrom486en_US
dc.relation.ispartofpageto500en_US
dc.relation.ispartofissue4en_US
dc.relation.ispartofjournalAsia Pacific Journal of Marketing and Logisticsen_US
dc.relation.ispartofvolume23en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleTrust and commitment within franchise systems: an Australian and New Zealand perspectiveen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2011 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_US
gro.date.issued2011
gro.hasfulltextFull Text


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