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dc.contributor.authorBodey, Kellien_US
dc.contributor.authorWeaven, Scotten_US
dc.contributor.authorGrace, Debraen_US
dc.date.accessioned2017-05-03T14:04:36Z
dc.date.available2017-05-03T14:04:36Z
dc.date.issued2011en_US
dc.date.modified2012-09-14T01:44:27Z
dc.identifier.issn10599231en_US
dc.identifier.doi10.1080/10599231.2011.570623en_US
dc.identifier.urihttp://hdl.handle.net/10072/42410
dc.description.abstractAlthough multiple-unit franchising is a popular and pervasive retailing strategy throughout the world, there is a paucity of prior research examining the factors influencing the achievement of the four franchising imperatives (i.e., unit growth, uniformity, local responsiveness and system-wide adaptation) within the context of these hybridized arrangements. Exploratory interviews were conducted (16 franchisees) and results suggest master franchising realizes the strategic imperatives of unit growth, system uniformity, system-wide adaptation and, (partially) local responsiveness. Both master franchising and area development arrangements enabled system uniformity, whilst, incremental and area representative arrangements promoted system-wide adaptation. Implications for practitioners and future academic researchers are presented.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent259291 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom244en_US
dc.relation.ispartofpageto279en_US
dc.relation.ispartofissue3en_US
dc.relation.ispartofjournalJournal of Asia-Pacific Businessen_US
dc.relation.ispartofvolume12en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleContrasting the Four Franchising Imperatives Across Hybridized Governance Models: A Preliminary Investigationen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2011 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.en_US
gro.date.issued2011
gro.hasfulltextFull Text


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