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  • China's second-tier cities as exhibition destinations

    Author(s)
    Jin, X
    Bauer, T
    Weber, K
    Griffith University Author(s)
    Jin, Xin
    Year published
    2010
    Metadata
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    Abstract
    Purpose - The purpose of this paper is to provide an overview of the exhibition industry in China and to report on an exploratory study of 306 exhibitors and visitors to a trade exhibition in Guangzhou, China, which examined decision-making factors that influence the visitors and exhibitors in exhibition-participation. Design/methodology/approach - The research took a quantitative approach by conducting a survey at the Guangzhou International Beauty & Cosmetic Import-Export Expo in late March 2008. A total of 306 valid responses were obtained. Descriptive analysis and factor analysis were conducted using SPSS 12.0. ...
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    Purpose - The purpose of this paper is to provide an overview of the exhibition industry in China and to report on an exploratory study of 306 exhibitors and visitors to a trade exhibition in Guangzhou, China, which examined decision-making factors that influence the visitors and exhibitors in exhibition-participation. Design/methodology/approach - The research took a quantitative approach by conducting a survey at the Guangzhou International Beauty & Cosmetic Import-Export Expo in late March 2008. A total of 306 valid responses were obtained. Descriptive analysis and factor analysis were conducted using SPSS 12.0. Findings - Study findings indicate five categories of factors that influence exhibition-participation. Promising second-tier cities as exhibition destinations are also identified and discussed. Originality/value - A contribution of the study is exploring whether participants attach importance to destination attributes when they consider attending an exhibition. It also investigated, for the first time, exhibitors' and visitors' preferences for 15 second-tier cities in China as exhibition destinations.
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    Journal Title
    International Journal of Contemporary Hospitality Management
    Volume
    22
    Issue
    4
    DOI
    https://doi.org/10.1108/09596111011042749
    Subject
    Commercial services
    Marketing
    Tourism
    Social work not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/42476
    Collection
    • Journal articles

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