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  • City branding: a facilitating framework for stressed satellite cities

    Author(s)
    Merrilees, Bill
    Miller, Dale
    Herington, Carmel
    Griffith University Author(s)
    Miller, Dale
    Merrilees, Bill J.
    Herington, Carmel A.
    Year published
    2013
    Metadata
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    Abstract
    The emergence of the satellite cities as feeder cities to major metropolises is a phenomenon of increasing urbanization. Workers and students travel to the major city, returning on mediocre public transport or congested highways. Problems in some satellite cities range from deficient local employment opportunities, to social and cultural activities, and economic development. Concurrent local unemployment and higher crime rates suggest that citizens experience stresses. These factors affect the citizens' brand experience and identity. Conversely, self-sustaining cities associate with strong economic and social roots. The ...
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    The emergence of the satellite cities as feeder cities to major metropolises is a phenomenon of increasing urbanization. Workers and students travel to the major city, returning on mediocre public transport or congested highways. Problems in some satellite cities range from deficient local employment opportunities, to social and cultural activities, and economic development. Concurrent local unemployment and higher crime rates suggest that citizens experience stresses. These factors affect the citizens' brand experience and identity. Conversely, self-sustaining cities associate with strong economic and social roots. The developing city branding research domain has yet to address stressed satellite cities' branding. The study's purpose is to develop the nature of a stressed satellite city brand profile. This quantitative study examines two stressed satellite cities, developing a common stressed satellite cities brand profile. The findings develop a common stressed satellite city brand profile, facilitating policies addressing stressed satellite cities' problems.
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    Journal Title
    Journal of Business Research
    Volume
    66
    Issue
    1
    DOI
    https://doi.org/10.1016/j.jbusres.2011.07.021
    Subject
    Marketing
    Marketing research methodology
    Publication URI
    http://hdl.handle.net/10072/42600
    Collection
    • Journal articles

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