Show simple item record

dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorMiller, Daleen_US
dc.contributor.authorHerington, Carmelen_US
dc.date.accessioned2017-05-03T13:59:49Z
dc.date.available2017-05-03T13:59:49Z
dc.date.issued2013en_US
dc.date.modified2014-08-28T05:07:16Z
dc.identifier.issn01482963en_US
dc.identifier.doi10.1016/j.jbusres.2011.07.021en_US
dc.identifier.urihttp://hdl.handle.net/10072/42600
dc.description.abstractThe emergence of the satellite cities as feeder cities to major metropolises is a phenomenon of increasing urbanization. Workers and students travel to the major city, returning on mediocre public transport or congested highways. Problems in some satellite cities range from deficient local employment opportunities, to social and cultural activities, and economic development. Concurrent local unemployment and higher crime rates suggest that citizens experience stresses. These factors affect the citizens' brand experience and identity. Conversely, self-sustaining cities associate with strong economic and social roots. The developing city branding research domain has yet to address stressed satellite cities' branding. The study's purpose is to develop the nature of a stressed satellite city brand profile. This quantitative study examines two stressed satellite cities, developing a common stressed satellite cities brand profile. The findings develop a common stressed satellite city brand profile, facilitating policies addressing stressed satellite cities' problems.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherElsevier Inc.en_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom37en_US
dc.relation.ispartofpageto44en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalJournal of Business Researchen_US
dc.relation.ispartofvolume66en_US
dc.rights.retentionNen_US
dc.subject.fieldofresearchMarketing Measurementen_US
dc.subject.fieldofresearchcode150504en_US
dc.titleCity branding: a facilitating framework for stressed satellite citiesen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2013
gro.hasfulltextNo Full Text


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record