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dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorRundle-Thiele, Sharynen_US
dc.contributor.authorLye, Ashleyen_US
dc.date.accessioned2017-05-03T13:59:50Z
dc.date.available2017-05-03T13:59:50Z
dc.date.issued2011en_US
dc.date.modified2012-02-14T05:37:54Z
dc.identifier.issn00198501en_US
dc.identifier.doi10.1016/j.indmarman.2010.08.005en_US
dc.identifier.urihttp://hdl.handle.net/10072/42616
dc.description.abstractThe study provides a new perspective on SME marketing strategies in the B2B context. Using a resource-based view of the firm, the study develops a structural model linking marketing capabilities and marketing performance. A study of 367 SME Australian firms reveals that two key marketing capabilities, namely branding and innovation, have major performance outcomes in the SME B2B context. This is the first SME study to evaluate concurrently the contribution of innovation and branding marketing capabilities, with innovation capability the strongest determinant of SME performance. The study also finds market orientation and management capability act as enabling mechanisms for building marketing capabilities. Disaggregation tests indicate that the same findings apply to three size categories denoting micro firms (less than 20 staff), small firms (20-99 staff) and medium-sized firms (100-499 staff).en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.publisherElsevieren_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom368en_US
dc.relation.ispartofpageto375en_US
dc.relation.ispartofissue3en_US
dc.relation.ispartofjournalIndustrial Marketing Managementen_US
dc.relation.ispartofvolume40en_US
dc.rights.retentionNen_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleMarketing capabilities: antecedents and implications for B2B SME performanceen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2011
gro.hasfulltextNo Full Text


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