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dc.contributor.authorP. Dant, Rajiven_US
dc.contributor.authorWeaven, Scotten_US
dc.contributor.authorL. Baker, Brenten_US
dc.contributor.author(Jean) Jeon, Hyo Jinen_US
dc.contributor.editorG. Tomas M. Hulten_US
dc.date.accessioned2017-05-03T12:53:02Z
dc.date.available2017-05-03T12:53:02Z
dc.date.issued2013en_US
dc.date.modified2014-08-28T05:04:53Z
dc.identifier.issn00920703en_US
dc.identifier.doi10.1007/s11747-011-0265-2en_US
dc.identifier.urihttp://hdl.handle.net/10072/42677
dc.description.abstractMulti-unit franchisees (MUFees; i.e., franchisees that operate more than one outlet within a franchise system) represent a pervasive and even dominant form of franchise ownership in many sectors. However, much of the franchising literature has been developed with a focus on single-unit franchisees (SUFees). The goals of this article are to introspectively compare MUFees and SUFees in terms of (1) the factors franchisees consider important when initially buying a franchise, (2) how these considerations change when SUFees become MUFees, and (3) how SUFees and MUFees characterize their relationships with their franchisors in terms of relational constructs. Our data reveal significant differences between these two groups in terms of purchase motivations as well as relational sentiments.Importantly, franchisor preferences for multi-unit franchising notwithstanding, it is the SUFees that characterize their dyadic relationships with their franchisors as more relational as compared to their MUFees counterparts.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherSpringeren_US
dc.publisher.placeNetherlandsen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom473en_US
dc.relation.ispartofpageto496en_US
dc.relation.ispartofissue4en_US
dc.relation.ispartofjournalJournal of the Academy of Marketing Scienceen_US
dc.relation.ispartofvolume41en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleAn introspective examination of single-unit versus multi-unit franchiseesen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2013
gro.hasfulltextNo Full Text


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