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dc.contributor.authorDelaney, Deborah
dc.contributor.authorGuilding, Christopher
dc.date.accessioned2017-05-03T13:23:37Z
dc.date.available2017-05-03T13:23:37Z
dc.date.issued2011
dc.date.modified2012-06-13T22:34:30Z
dc.identifier.issn14439905
dc.identifier.urihttp://hdl.handle.net/10072/42957
dc.description.abstractThis study examines budgetary roles in the context of sponsorship management and identifies factors affecting the importance of budgetary roles in the sponsorship investment decision-making context. This has been pursued through the analysis of qualitative field data as well as a survey of Australian organisations with active sponsorship agendas. It was found that authorisation of sponsorship expenditure is the main sponsorship management budgetary role. It was also found that planning, forecasting and motivation are relatively important sponsorship management budgetary roles. Trust and risk were identified as significant factors affecting the importance of budgetary roles in this context. These findings give credence to Sidhu and Roberts (2008) call for further research of the marketing/accounting interface as it appears the relative importance of budgetary roles in a sponsorship management context differs to the relative importance of budgetary roles that have been reported in the literature.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent149751 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherInstitute of Certified Management Accountants
dc.publisher.placeAustralia
dc.publisher.urihttp://cmawebline.org/joomla4/index.php?option=com_content&view=article&id=45&Itemid=47
dc.publisher.urihttp://cmawebline.org/joomla4/images/stories/JAMAR_2011_Summer/JAMARv9.2-Budgetary_Roles_in_Sposorship.pdf
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom21
dc.relation.ispartofpageto42
dc.relation.ispartofissue2
dc.relation.ispartofjournalThe Journal of Applied Management Accounting Research
dc.relation.ispartofvolume9
dc.rights.retentionY
dc.subject.fieldofresearchManagement Accounting
dc.subject.fieldofresearchAccounting, Auditing and Accountability
dc.subject.fieldofresearchcode150105
dc.subject.fieldofresearchcode1501
dc.titleAn Examination of Budgetary Roles in the Context of Sponsorship Management: A Contingency Perspective
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Accounting, Finance and Economics
gro.rights.copyright© 2011 The Institute of Certified Management Accountants. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2011
gro.hasfulltextFull Text
gro.griffith.authorGuilding, Christopher J.
gro.griffith.authorDelaney, Deborah A.


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