dc.contributor.author | Delaney, Deborah | |
dc.contributor.author | Guilding, Christopher | |
dc.date.accessioned | 2017-05-03T13:23:37Z | |
dc.date.available | 2017-05-03T13:23:37Z | |
dc.date.issued | 2011 | |
dc.date.modified | 2012-06-13T22:34:30Z | |
dc.identifier.issn | 14439905 | |
dc.identifier.uri | http://hdl.handle.net/10072/42957 | |
dc.description.abstract | This study examines budgetary roles in the context of sponsorship management and identifies factors affecting the importance of budgetary roles in the sponsorship investment decision-making context. This has been pursued through the analysis of qualitative field data as well as a survey of Australian organisations with active sponsorship agendas. It was found that authorisation of sponsorship expenditure is the main sponsorship management budgetary role. It was also found that planning, forecasting and motivation are relatively important sponsorship management budgetary roles. Trust and risk were identified as significant factors affecting the importance of budgetary roles in this context. These findings give credence to Sidhu and Roberts (2008) call for further research of the marketing/accounting interface as it appears the relative importance of budgetary roles in a sponsorship management context differs to the relative importance of budgetary roles that have been reported in the literature. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.format.extent | 149751 bytes | |
dc.format.mimetype | application/pdf | |
dc.language | English | |
dc.language.iso | en_US | |
dc.publisher | Institute of Certified Management Accountants | |
dc.publisher.place | Australia | |
dc.publisher.uri | http://cmawebline.org/joomla4/index.php?option=com_content&view=article&id=45&Itemid=47 | |
dc.publisher.uri | http://cmawebline.org/joomla4/images/stories/JAMAR_2011_Summer/JAMARv9.2-Budgetary_Roles_in_Sposorship.pdf | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 21 | |
dc.relation.ispartofpageto | 42 | |
dc.relation.ispartofissue | 2 | |
dc.relation.ispartofjournal | The Journal of Applied Management Accounting Research | |
dc.relation.ispartofvolume | 9 | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Management Accounting | |
dc.subject.fieldofresearch | Accounting, Auditing and Accountability | |
dc.subject.fieldofresearchcode | 150105 | |
dc.subject.fieldofresearchcode | 1501 | |
dc.title | An Examination of Budgetary Roles in the Context of Sponsorship Management: A Contingency Perspective | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.faculty | Griffith Business School, Department of Accounting, Finance and Economics | |
gro.rights.copyright | © 2011 The Institute of Certified Management Accountants. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version. | |
gro.date.issued | 2011 | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Guilding, Christopher J. | |
gro.griffith.author | Delaney, Deborah A. | |