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    Author(s)
    Merrilees, Bill
    Miller, Dale
    Griffith University Author(s)
    Miller, Dale
    Merrilees, Bill J.
    Year published
    2011
    Metadata
    Show full item record
    Book Title
    Perspectives on Brand Management
    Publisher URI
    https://www.tilde.com.au/index.php/tilde-publishing
    Subject
    Marketing Management (incl. Strategy and Customer Relations)
    Publication URI
    http://hdl.handle.net/10072/43125
    Collection
    • Book chapters

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