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dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorMiller, Daleen_US
dc.contributor.editorMark Unclesen_US
dc.date.accessioned2017-05-03T13:26:35Z
dc.date.available2017-05-03T13:26:35Z
dc.date.issued2011en_US
dc.identifier.isbn9780734610652en_US
dc.identifier.urihttp://hdl.handle.net/10072/43125
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherTilde University Pressen_US
dc.publisher.placeAustraliaen_US
dc.publisher.urihttp://www.tilde.com.au/product/perspectives-on-brand-management/en_US
dc.relation.ispartofbooktitlePerspectives on Brand Managementen_US
dc.relation.ispartofchapter15en_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom249en_US
dc.relation.ispartofpageto265en_US
dc.relation.ispartofeditionFirsten_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleExperiential Brandingen_US
dc.typeBook chapteren_US
dc.type.descriptionB1 - Book Chapters (HERDC)en_US
dc.type.codeB - Book Chaptersen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2014-10-21T03:07:54Z
gro.hasfulltextNo Full Text


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