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dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorMarles, Kathrynen_US
dc.date.accessioned2017-04-24T07:59:26Z
dc.date.available2017-04-24T07:59:26Z
dc.date.issued2011en_US
dc.date.modified2012-02-29T03:59:56Z
dc.identifier.issn15259951en_US
dc.identifier.doi10.3727/152599511X13175676722609en_US
dc.identifier.urihttp://hdl.handle.net/10072/43162
dc.description.abstractThere is an ever increasing emphasis being placed on business, in general, to address not only issues of sustainability, and more specifically the issues associated with reducing the negative environmental outcomes of business activity. While some events incorporate environmental sustainability as a core part of their brand, there is less documented evidence that the strategies of "reduce, reuse, and recycle" have been adopted in the more "mainstream" business events sector. This article analyzes green practices of business events through a case study approach. The evidence suggests a green exhibition business event profile: an overarching environmental policy foundation, reusing materials through subcontracting and a comprehensive, cost-driven set of green practices emphasizing energy conservation and waste minimization. The green practice mix of exhibition business events differs from other event types.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent118844 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.publisherCognizant Communication Corpen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom361en_US
dc.relation.ispartofpageto372en_US
dc.relation.ispartofissue4en_US
dc.relation.ispartofjournalEvent Management: an international journalen_US
dc.relation.ispartofvolume15en_US
dc.rights.retentionNen_US
dc.subject.fieldofresearchTourism not elsewhere classifieden_US
dc.subject.fieldofresearchcode150699en_US
dc.titleGreen Business Events: Profiling Through a Case Studyen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2011 Cognizant Communication Corporation. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.en_US
gro.date.issued2011
gro.hasfulltextFull Text


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