The China Import and Export (Canton) Fair: Past, Present, and Future
Author(s)
Jin, X
Weber, K
Griffith University Author(s)
Year published
2008
Metadata
Show full item recordAbstract
This case study assesses the past, present, and future prospects of the China Import and Export Fair, commonly known as 'Canton Fair.' It provides a chronological analysis of the fair's characteristics and management, exhibitor and buyer profiles and interactions, appraises aspects of the venue and community impacts, and examines future prospects. Secondary research, observations, and in-depth interviews with relevant industry executives form the basis of this case study analysis.This case study assesses the past, present, and future prospects of the China Import and Export Fair, commonly known as 'Canton Fair.' It provides a chronological analysis of the fair's characteristics and management, exhibitor and buyer profiles and interactions, appraises aspects of the venue and community impacts, and examines future prospects. Secondary research, observations, and in-depth interviews with relevant industry executives form the basis of this case study analysis.
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Journal Title
Journal of Convention and Event Tourism
Volume
9
Issue
3
Subject
Business systems in context not elsewhere classified
Tourism