Testing a Model of Key Antecedents of Customer-Oriented Deviance (COD)
Conference Title
ANZMAC 2011: Marketing in the Age of Consumerism: Jekyll or Hyde?
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Copyright Statement
© The Author(s) 2011. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
Subject
Marketing Theory